About this episode
Adam Miron co-founded HEXO Corp in a legal grey zone and scaled it into a publicly traded company valued above a billion dollars before his thirtieth birthday. In this conversation with Dawn McGruer he unpacks the decision-making patterns that made that possible — and the ones that nearly broke him.
The episode is a case study in founder psychology: how Adam managed risk when there was no precedent to model, how he chose co-founders, and why he believes conviction is a trainable skill rather than a personality trait.
It also covers the quieter side of the story — the identity vacuum that follows a liquidity event, and what Adam does differently now that he understands the nervous-system cost of running at that speed.
About Adam Miron
Co-founder of HEXO Corp, the Canadian cannabis company he helped build and take public, crossing a billion-dollar valuation before he turned thirty.
Key takeaways
- —Speed compounds: early-mover advantage in a new category is worth more than a perfect plan.
- —Conviction is built by shrinking the unknowns you can control, not by ignoring the ones you can't.
- —The exit rarely resolves the identity question — decide who you are before the money decides for you.
Questions about this episode
Who is Adam Miron?
Adam Miron is the co-founder of HEXO Corp, a Canadian cannabis company he helped build and take public, reaching a billion-dollar valuation before he turned thirty.
What is this episode about?
It covers how Adam built and scaled HEXO Corp, the founder psychology behind billion-dollar decision-making, and the personal cost of hyper-growth.
This conversation sits inside The Billionaire Brain® methodology — the framework behind wealth psychology, founder psychology and the neuroscience of success.