About The Billionaire Brain
The Billionaire Brain® is the forthcoming Forbes Books title by Dawn McGruer exploring the psychology, neuroscience, conditioning and behaviours that influence wealth, success, leadership, health, happiness and human potential.
What is The Billionaire Brain about?
Most personal-growth books tell you what to do. The Billionaire Brain by Dawn McGruer teaches you how to think — examining the mental architecture behind decisions, money, energy and relationships so the doing becomes inevitable.
The science and psychology behind the book
The book draws on research in neuroplasticity, habit formation, decision-making and behavioural science, alongside psychodynamics, Japanese wisdom and quantum psychology. Where claims are made, they are grounded in published evidence — see the neuroscience of success.
The Billionaire Brain methodology
The book is built on The Billionaire Brain® methodology — a repeatable operating system to decode your brain, design your empire and build your DREAMLIFE™.
Wealth psychology
Beliefs about money are inherited long before they are chosen. Wealth psychology is the part of the book that examines where those beliefs come from and how they are rewritten.
Neuroscience and conditioning
Repetition builds automaticity. The book explains how cues, context and recovery shape which behaviours stick — and why single insights rarely change anything on their own.
Identity and behaviour
Behaviour follows identity. Sustainable change comes from shifting how you see yourself, then collecting evidence for that new self-concept through action.
Health, wealth and happiness
The Billionaire Brain treats wealth, health and happiness as one compounding system rather than competing goals — a different definition of being rich.
Who the book is for
Founders, executives, creators and ambitious professionals who want a science-based framework for thinking better, feeling richer and living happier. See also founder psychology.
About author Dawn McGruer
Dawn McGruer FRSA FCIM is the author and creator of The Billionaire Brain® and the Wiley bestselling author of Dynamic Digital Marketing. Read her full author profile.
Podcast conversations behind the book
Many of the ideas in the book are tested in conversation with founders and exceptional operators on the podcast.
Book updates and release information
Official publication details will be announced through The Billionaire Brain® website and VIP list. Waitlist members receive launch details, pre-order access, early chapters and reader bonuses first.