Inside the book
A field guide for ambitious minds.
About The Billionaire Brain
The Billionaire Brain® is the forthcoming Forbes Books title by Dawn McGruer exploring the psychology, neuroscience, conditioning and behaviours that influence wealth, success, leadership, health, happiness and human potential.
What is The Billionaire Brain about?
Most personal-growth books tell you what to do. The Billionaire Brain by Dawn McGruer teaches you how to think — examining the mental architecture behind decisions, money, energy and relationships so the doing becomes inevitable.
The science and psychology behind the book
The book draws on research in neuroplasticity, habit formation, decision-making and behavioural science, alongside psychodynamics, Japanese wisdom and quantum psychology. Where claims are made, they are grounded in published evidence — see the neuroscience of success.
The Billionaire Brain methodology
The book is built on The Billionaire Brain® methodology — a repeatable operating system to decode your brain, design your empire and build your DREAMLIFE™. DREAMLIFE™ itself is the nine-step framework at the heart of the book; the three pillars support the wider methodology rather than replace its nine steps.
Wealth psychology
Beliefs about money are inherited long before they are chosen. Wealth psychology is the part of the book that examines where those beliefs come from and how they are rewritten.
Neuroscience and conditioning
Repetition builds automaticity. The book explains how cues, context and recovery shape which behaviours stick — and why single insights rarely change anything on their own.
Identity and behaviour
Behaviour follows identity. Sustainable change comes from shifting how you see yourself, then collecting evidence for that new self-concept through action.
Health, wealth and happiness
The Billionaire Brain treats wealth, health and happiness as one compounding system rather than competing goals — a different definition of being rich.
About author Dawn McGruer
Dawn McGruer FRSA FCIM APM APC is the author and creator of The Billionaire Brain® and the Wiley bestselling author of Dynamic Digital Marketing. Read her full author profile.
Listen to The Billionaire Brain® Podcast
Go deeper into the neuroscience, psychology and behaviours behind extraordinary success with Dawn McGruer and her guests on The Billionaire Brain® Podcast. Listen & Follow on Apple Podcasts or explore the podcast.
Book updates and release information
The Billionaire Brain® by Dawn McGruer publishes on 29 June 2027 from Forbes Books. Join the VIP list for launch updates and reader resources. Waitlist members receive launch details, pre-order access, early chapters and reader bonuses first.
