Founder Psychology
How identity, beliefs and behaviour influence the companies founders build.

Official Podcast
How do extraordinary founders think differently about business, money, success and life?
The Billionaire Brain® Podcast, formerly Dawn of a New Era, is hosted by Forbes Books author, entrepreneur and 5× founder Dawn McGruer, and explores the neuroscience, psychology and behaviours behind extraordinary success.
Through conversations with millionaires, billionaires, investors, founders, authors and visionaries — alongside Dawn's insights from 25+ years in entrepreneurship — discover how exceptional people think, build wealth, navigate growth and create extraordinary lives.
Top 2.5%
Globally
25K+
Downloads Per Episode
32+
Countries
200+
Episodes
A Top 20 podcast — reached #17 in the Entrepreneurship charts at launch
As Featured In



In Short
The Billionaire Brain® Podcast is hosted by Forbes Books author and 5× founder Dawn McGruer and explores founder psychology, wealth psychology, neuroscience, entrepreneurship and the behaviours behind extraordinary success.
The show features candid conversations with founders, investors, millionaires, billionaires, authors, experts and visionaries alongside Dawn's own insights from more than 25 years in entrepreneurship. More than 200 episodes have been recorded, reaching listeners in 32+ countries.
Listen free on Apple Podcasts, Spotify and every major player, or watch on the official YouTube channel. Full show notes and the complete episode archive are on DawnMcGruer.com.
Related: The Billionaire Brain® book · the methodology · about Dawn McGruer
Listen & Subscribe
Listen to The Billionaire Brain® Podcast on Apple Podcasts, on Spotify, or watch The Billionaire Brain® Podcast on YouTube — the official channel for the show, hosted by Dawn McGruer.
Selected Episodes
Explore selected conversations from The Billionaire Brain® Podcast with founders, investors and thought leaders exploring the psychology, decisions and behaviours behind extraordinary success.

Ep 33
Adam Miron
The HEXO Corp co-founder on building a billion-dollar public company before thirty.
Explore Episode →Ep 74
Denise Duffield-Thomas
The money mindset mentor on rewriting your relationship with wealth.
Explore Episode →Ep 44
Renée Warren
The founder and publicist on the systems behind sustainable growth.
Explore Episode →Ep 160
Gemma Sheppard
How saying yes and staying creative under pressure shapes a founder's path.
Explore Episode →Ep 158
Jordan Brompton
The founder psychology of loving the build as much as the outcome.
Explore Episode →Ep 156
Michelle Ackerley
Self-image, identity and purpose as the foundations of success.
Explore Episode →Explore The Billionaire Brain®
From the psychology of wealth to the neuroscience of success, the podcast explores what happens behind the strategies, decisions and behaviours of extraordinary founders. Go deeper in the topic hub.
How identity, beliefs and behaviour influence the companies founders build.
How beliefs, emotions, identity and conditioning influence how people create, receive, hold and experience wealth.
How the brain influences decision-making, habits, performance and change.
Candid conversations about building, scaling and navigating successful businesses.
How founders evolve as their businesses, wealth and influence grow.
Conversations with founders, investors, authors and visionaries about the decisions and experiences behind exceptional results.
The Book
The Billionaire Brain® Podcast explores many of the ideas at the heart of Dawn McGruer's forthcoming Forbes Books title, The Billionaire Brain®.
Through neuroscience, psychology and candid conversations with extraordinary founders, investors and thought leaders, Dawn explores how thinking, identity and behaviour influence the wealth, businesses and lives we create.

Your Host
Dawn McGruer
FRSA · FCIM · Forbes Coaches Council · Wiley Author
The Host
Dawn McGruer is an entrepreneur, 5× founder, award-winning keynote speaker and Forbes Books author of The Billionaire Brain®.
With more than 25 years in entrepreneurship, Dawn explores the intersection of founder psychology, neuroscience, wealth, identity and business growth — uncovering why equally talented founders can achieve radically different outcomes.
Meet Dawn McGruer →For Prospective Guests
Interviews are invitation-only, free to feature and recorded in a single 30-minute session. Full criteria, the two series and the live booking calendar are on the guest page.
Apply to be a guest→Listener Questions