- The Billionaire Brain®
- Dawn McGruer's registered methodology for rewiring the mind for wealth, health and happiness, combining neuroscience, psychodynamics, Japanese philosophy and quantum psychology.
- DREAMLIFE™
- The design framework used within The Billionaire Brain® to translate rewired thinking into a deliberately structured life and business rather than a default one.
- Wealth psychology
- The study of the beliefs, identity and emotional patterns that determine how much money a person earns, keeps and enjoys — distinct from financial strategy.
- Wealth identity
- The internal sense of what level of money, ease and visibility is appropriate for someone like you. It shapes pricing, ambition and spending largely outside conscious awareness.
- Financial set point
- The income band a nervous system treats as familiar. Earnings that move significantly above it trigger threat responses that often return income to the familiar level.
- Founder psychology
- The specific cognitive and emotional patterns of people who build companies — including identity fusion with the business, tolerance for uncertainty and decision-making under sustained load.
- Identity lag
- The gap between demonstrated performance and self-concept. It is the mechanism behind imposter feelings in founders whose results grow faster than their internal model of themselves.
- Neuroplasticity
- The brain's capacity to reorganise its connections through experience. In adults it reliably requires focused attention, effort at the edge of ability and sleep-based consolidation.
- Neuroscience of success
- The applied study of attention, reward, threat and habit systems as they relate to sustained high performance and achievement.
- Quantum psychology
- A perspective treating perception, observation and expectation as active participants in experience rather than neutral recordings of it — used within the methodology to examine how belief shapes what a person notices and pursues.
- Psychodynamics
- The study of how unconscious processes, early experience and internal conflict shape present-day behaviour — applied here to money, ambition and self-permission.
- Millionaire mindset
- A popular term for the set of beliefs and behaviours associated with wealth creation. Within The Billionaire Brain® it is treated as an outcome of rewired identity, not a set of affirmations.
- Safety ceiling
- The point above which growth registers physiologically as risk rather than opportunity, producing self-sabotage that resembles a discipline problem.
- Felt wealth
- The experienced sense of sufficiency, agency and time sovereignty. It does not arrive automatically with revenue and must be built deliberately.